When ordering a wreath became more than checkout.

Each order carries a considerable amount of information — the message on the wreath, delivery details, and donations to different foundations. We turned that conversation into one structured order.

Service
UX/UI & Product Design, Development
Platform
LINE OA, LIFF
Client
Carenation
Year
2021
The problem

Chat creates steps for everyone involved.

Customers have to provide information piece by piece, while admins need to go back through conversations to find and verify the details. As the amount of information increases, so does the chance of confusion and missing data.

The cause

One channel, two jobs.

When a conversation is used as both a communication channel and an order management system, important information can easily get buried in the chat. The more orders there are, the harder it becomes to manage.

Customer
01Ask about the wreath
02Reply with details, one message at a time
03Get asked again for what's missing
Admin
01Read back through the chat
02Find the scattered information
03Verify it's complete and correct
becomes
LIFF OrderOne structured flow, inside the chat
The solution

A lightweight ordering app, inside LINE.

We designed a LIFF Order Application within LINE OA, transforming the ordering experience from a conversation-based process into a structured order flow. Customers don't need to leave LINE to complete their order.

01

Select wreath

Browse and choose from the available arrangements.

02

Fill details

Message, delivery location, and donation information — all in one form.

03

Confirm order

Review everything, then send it back into the chat.

One order, one structured flow

Every detail, in one place.

The order summary is sent directly into the LINE chat, giving admins a clear reference without searching through the conversation.

Designed for both sides
Customer
  • Less friction
  • Less repetition
  • Clearer ordering
=
ONE
WORKFLOW
Admin
  • Less searching
  • Less confusion
  • Structured data

One order. One structured flow.
A small improvement in the interface made a big difference in the entire workflow.

Carenation × LIFF Order